If you run a TikTok LIVE agency, or you're about to start one, Backstage is the first tool you'll hear about. It's where TikTok lets agencies see and work with the creators they manage. TikTok calls these agencies Creator Networks, and Backstage is, in TikTok's words, "the official operation platform for Creator Networks."
Here's what it is, who can use it, and how you get in.
Who can use Backstage
Only registered Creator Networks and the team members they authorize. A creator can't access Backstage on their own. If a creator tells you they "have Backstage," what they mean is that they belong to a network that does.
TikTok also says availability and features may vary by region, so what you see in Brazil may not match what an agency in the US sees.
How a network gets access
TikTok lists three steps: create an account, submit an application, and pass review.
The application asks for:
- your company's incorporation or registration certificate
- shareholding information
- information on key management and personnel
TikTok says a review usually takes 5 to 7 business days, and it may ask for more information. You get access to Backstage once the application is approved.
That means you need a registered business before you apply. If you're still at the planning stage, our guide on how to start a TikTok LIVE agency covers what comes first.
What you can do in Backstage
From TikTok's own descriptions:
- Track performance. Real-time metrics such as Diamonds and active hours, at both creator and team level.
- Organize creators. Put creators into groups, assign tasks and follow their engagement.
- Plan LIVEs. Create and manage LIVE schedules and track participation.
- Recruit. See a list of potential creators, message them, and use referral programs to invite them to your network.
- Contracts and money. Manage contracts and review monthly bonuses and payouts.
- Campaigns. Join platform campaigns and regional leaderboard events.
- Boosts. Allocate features such as flares and Promote coupons to creators.
TikTok adds that access to these tools depends on eligibility criteria and platform requirements.
What Backstage doesn't do for you
Backstage shows you TikTok. If you also manage hosts on Bigo, their numbers live somewhere else, and most agencies end up keeping a spreadsheet next to Backstage to see everyone's stats in one place.
That's the part Live Agent Pro handles. You import the LIVE stats you keep (diamonds, LIVE duration, valid days, sessions, battles, views, peak viewers, new followers) for your roster in one upload per platform. If your column headings don't match ours, you map them once and reuse the mapping every week. Each platform's stats are imported separately, so a Bigo upload never changes your TikTok numbers, and uploading the same period again updates that period instead of adding a second copy.
If you want to see how those numbers turn into agency income, read how TikTok LIVE agencies make money.
One thing to know before you sign with a network
TikTok says Creator Networks are independent third-party businesses, and that it doesn't endorse or take responsibility for any network's business. Being in Backstage means a network passed TikTok's onboarding. It isn't a TikTok guarantee about how that network treats its creators.
Sources: TikTok, What Is TikTok LIVE Backstage? (June 18, 2026), and TikTok LIVE Creator Networks.