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4 posts

Notes for people running live-streaming talent agencies on TikTok Live and Bigo, written from what agencies actually deal with rather than from the platform documentation.

Three so far: how live agencies actually make money and where the margin really sits, how to start a TikTok Live agency in 2026, and how to stop drowning in WhatsApp once the roster outgrows a single group chat.

Bigo agency rules: what OSS actually holds you to

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Streamed hours and valid hours are different numbers, targets reset every period, and by the time the month closes every decision has already been made. What the Bigo agency rules actually govern, and where agencies lose money without meaning to.

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